ArtsLink NB

ArtsLink NB is a member-driven, non-profit organisation representing artists, arts organisations, institutes and supporters from across New Brunswick. Collecting and sharing resources, information and support, ArtsLink NBs objective is to create a continuous, dynamic interaction and exchange providing a unified voice for the arts in New Brunswick.

Evaluating ArtsLink NB existing communications strategies against their objectives of growth and community engagement, Alexa worked with the leadership team to develop a content and digital marketing strategy designed to engage, grow and empower the multiple and diverse New Brunswick Arts Communities while building awareness and the membership community for ArtsLink NB.

Working with ArtsLink NB, Alexa Clark helped us discover where we were with our current social media and digital strategies. She facilitated the definition of our targets and mapped out an applicable and manageable course for us to achieve specific goals with a clear timeline.
I worked with Ms. Clark personally, and I appreciated her exceptional knowledge and ability to explain to me the benefits and nuances of the various paths that we could approach. Her knowledge of my audience was astounding.
A diverse and comprehensive digital strategy was developed for ArtsLink NB and staff were coached regarding implementation. Our organization followed the plan as laid out, and that has lead to success: specifically the solid engagement of over 500 new members, including individual artists, arts organizations and arts corporations in 18 months.

Sandy MacKayFounding Executive DirectorArtsLink NB