I’ve worked with Alexa on a few projects over the past decade. Alexa’s the true innovator, keen collaborator, and gifted community-builder every marketer and PR professional dreams of having on their team. She’s extraordinarily thorough and strategic in her work, yet very efficiency-minded and willing to take calculated risks. She brings deep insight and Einstein-like technological smarts to the table, but she’s able to translate the most complex ideas into very simple explanations with context and a great sense of humour. Above all, I always appreciate the heart and soul Alexa brings to the table. Particularly in our work together on Second Harvest’s Toronto Taste, it helps tremendously in keeping our team enthusiastic and focused on the cause.