Working with Longo’s, Alexa developed a program to support Longo’s Taste Ontario initiative which highlights Ontario-grown and Ontario-made products and the relationships Longo’s has with Ontario farmers and producers. Alexa created campaign profiling Longo’s Taste Ontario program that engaged consumers through featured content, community outreach and encouraged consumer-generated content.To reach food and social influencers with the Taste Ontario message, Alexa created, produced and hosted Taste Ontario Taste the World, an interactive dining event held at Longo’s Maple Leaf Square Loft. The menu featured Ontario grown or produced feature ingredients in five dishes from five different cuisines.

An early foray into social media and digital content marketing for Longo’s, Alexa’s work drove significant attention and traffic and provided a framework for future campaigns and programs.