Hill & Knowlton hosted a panel discussion in Toronto with some of the city’s most well-known, vocal and active bloggers: Alexa Clark @alexaclark: Founder of CheapEats, Secret Pickle and HoHoTO. Erica Ehm, @YummyMummyClub CEO of Yummy Mummy Club Matt Hartley @thehartley Editor, FP Tech Desk at National Post Zach Bussey @zachbussey Social media consultant,...
Toronto, ON, August 5, 2011 – Longo’s is pleased to announce its new Taste Ontario Ambassador Program. The goal of the ambassador initiative is to showcase Longo’s leadership in fresh and local food by developing an integrated program that builds awareness of Longo’s best quality, selection and variety of fresh foods from Ontario. Toronto...
The Chicken Farmers of Canada Chicken Feeds blog added a few new blog features including their food blogger profile series, in which they interview a new Canadian food blogger every month and hear about what keeps them passionate about food and cooking. In January, 2011 they interviewed Alexa. This month, our interview is with...
Alexa presented at PodCamp Toronto Mini Book Expo – a Case Study, or My Cool Little Social Media Project Has Taken Over My Life. Bloggers start little projects all the time. Some fizzle. Some gain a little traction with friends and family. Some turn into massive endeavours with participation from 500 bloggers world-wide and...
Alexa Clark started blogging in 2004, with TheApprenticeBlog.com – a reality-TV blog based on the hit NBC show. After 5 seasons and building an average of 5000 page views per day, she sold on the blog on eBay. Alexa has a BMath from the University of Waterloo and, in 1997, she founded Ellipsis Interactive...
Originally published in Quill & Quire’s OMNI newsletter July 4, 2008 By Tabassum Siddiqui BookExpo Canada may be over, but part of the fun of the trade show – getting free books from various publishers – lives on in Mini Book Expo, an online initiative by Plethora Press publisher Alexandra Clark. The project began...
Alexa Clark founded TheApprenticeBlog.com during NBC’s first hit season with The Apprentice television show. Focusing on the business lessons and candidates performance and progress, TheApprenticeBlog.com rapidly became a hub for discussion about the show. Writing under her nickname, Lex, Alexa focused on the show and not the gossip or off-air antics of the candidates...
Alexa Clark is an author, food writer, photographer, publisher and social media maven based out of Toronto, ON. She founded Ellipsis Interactive Consulting – one of Canada’s first exclusively New Media focused talent agencies. As a way of learning more about blogging technology, n 2004, Alexa created and ran TheApprenticeBlog.com – a reality-TV blog based...
After almost two millions hits, 88 candidates, five seasons of The Donald and one of Martha, a little business and a lot of drama, Toronto business woman Alexa Clark (aka “Lex”) is leaving the boardroom. On June 15th at 9pm PDT, Clark is selling her highly successful fan site TheApprenticeBlog.com on eBay. With only...
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