Hill & Knowlton hosted a panel discussion in Toronto with some of the city’s most well-known, vocal and active bloggers:
- Alexa Clark @alexaclark: Founder of CheapEats, Secret Pickle and HoHoTO.
- Erica Ehm, @YummyMummyClub CEO of Yummy Mummy Club
- Matt Hartley @thehartley Editor, FP Tech Desk at National Post
- Zach Bussey @zachbussey Social media consultant, blogger and web radio personality
The panel was facilitated by Hill & Knowlton associate and digital media strategist Eden Spodek @EdenSpodek.
The discussion centered on how to best engage with these influencers and, a point of much debate, whether they should be paid to share information on behalf of brands and got enough attention through the hashtag #HKBlogChat on the twitter backchannel to trend in Canada.
Click to read Mary Warner’s article about our panel on Hill & Knowlton’s bandwidth
photo credit @hk_canada
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